How Covert Filming Uncovered a Multi-Million Pound Timeshare Fraud

It has been described as among the biggest frauds of its nature in the Britain.

A total of 14 individuals have been found guilty for their part in a multi-million pound scheme to cheat in excess of 3,500 holiday ownership owners.

The targets were desperate to exit decades-old timeshare contracts and went looking for assistance.

The majority were from 60 and 80. More than 500 of them parted with over ÂŁ10,000, and one handed over more than ÂŁ80,000.

Those targeted were subjected to aggressive sales meetings lasting up to six hours. They were financially worse off, holding worthless fake "points" and continued to be trapped in costly holiday ownership agreements they could no longer use.

The Company At the Heart of the Deception

The company at the core of the scam was Sell My Timeshare (SMT). They took customers' funds to support the directors' lavish way of life of private schools, high-end properties and personal aircraft.

The individual at the head of the company, Mark Rowe, was given a 90-month jail time in January for deceptive scheme.

In the latest development, his wife another individual was among the last group to learn their fate.

She was handed a 24-month suspended jail sentence at Southwark Crown Court after pleading guilty to financial crime.

The outcome represents a extended wait and marks a major victory for the individuals who testified, the law enforcement and prosecutors.

The Way the Probe Began

The first knowledge of the firm was in the that particular year. The position was in the research department of a broadcasting service, making investigative features.

A friend pointed out that his parent had taken over the ownership of a holiday property in Spain and, after decades of vacations, had commenced searching to terminate the deal.

It should be noted how widespread timeshares had grown with British holidaymakers in the last decades of the 20th century.

Vacation properties enabled families to occupy the same accommodation every year, or exchange their weeks with fellow investors who had apartments in other resorts. About 600,000 holiday enthusiasts seized that opportunity.

The early surge was linked to a lot of accounts about rip-off merchants mis-selling investments. They were regularly featured on public interest broadcasts.

The typical timeshare contract bound owners for many years.

By 2016, those investors who had experienced their assigned property in the sun for 20 or 30 years were getting older, and a large proportion were hoping to end their association to their vacation investments.

Some had declining mobility and couldn't get to their properties. Some just believed they'd got all they wanted from them. And some had died, in frequent situations bequeathing their family members to take over the deals - including their yearly fees and upkeep costs.

The Investigation Unfolds

It was at this point the family member had been placed. She searched the web for options and discovered the company, a business whose online presence promised to release her from her agreement.

However, having submitted funds and booked a meeting with them, her family became suspicious.

Subsequent checking revealed hundreds of people reporting they had paid money and got nothing from the service. In fact, they had been left out of pocket. A lot of it.

Our team commenced probing what was going on. It was rapidly apparent that there were dubious individuals operating in the holiday ownership market.

One lawyer had hundreds of individual complaints aiming to litigate against the company.

We spoke to people who had used the firm and they each reported similar experiences. They thought the firm would acquire their investment from them but when they participated in a session (for which they submitted funds initially) they were informed there was no re-sale value.

In place of that, they were pushed - in fact coerced - to invest additional funds investing in "Monster Rewards", linked to the business's umbrella group, the overarching entity.

What exactly these were was somewhat vague. They seemed similar to a form of credit, providing reduced-price holidays and benefits and shopping deals.

And they were reportedly "tradable" with other owners, some time down the line.

Paying cash at the time would lead to an future return that would offset the company's charges and leave the investor with a gain, freed at last from their pesky deal.

An unrealistic promise? Certainly, that proved correct.

A 'Deceptive Tactic'

If these accounts were true, this was a massive scam.

It's what is called a "misleading sales."

A business - here the company - "attracts the client by promoting a particular product and then claim it is unavailable, directing the client towards a different, lower-quality offering.

Such practices are unlawful. Armed with all the testimony we had collected, we presented the rationale to discreetly video one of the company's meetings.

Such an operation demands dedication, work, and strong justifications for why this is the only way to collect the evidence necessary to demonstrate illegal activity.

Once authorized, our compact group organized a appointment with one of the firm's agents in Stratford-Upon-Avon.

Pretending to be a member of the public hoping to get his mum released from her timeshare contract|holiday ownership agreement

Adam Jones
Adam Jones

Alex Rivera is a freelance gaming journalist and urban culture enthusiast, covering indie and mainstream games for over a decade.